Take an exclusive peek inside the new store!


Hey ladies,

It is time to celebrate! Last night we had a VIP event for 100 lucky customers, celebrating the grand re-opening of our store at Vimmelskaftet in Copenhagen.



The customers were treated with delicious snacks, goodiebags and 40% off all items. Everyone seemed to be enjoying themselves and the new and improved store. The event was established in cooperation with the danish fashion and lifestyle magazine Woman. As part of the event we had the pleasure of hosting Woman’s fashion writer and stylist, Karoline Dall.



Karoline talked about this years trends, and pulled out a few of her favourite pieces from the collection. Karoline was also picking a winner of a generous gift certificate, out of the customers who dared to show their favourite Saint Tropez outfits on instagram.


I picked my favourite styles, and put together an all nude outfit. The jacket is incredible and BRAND new (as in – it is not online yet, so keep an eye on the website). I am sure I will wear this jacket all through spring, and I can’t wait to style it with other spring items.



Saint Tropez very own chief designer, Anna Juul Jepsen, also gave her review on the upcoming trends. She swears by prints, and expects especially floral prints to continue to be the hottest trend all through summer.




I hope you all have had a great day!

Xoxo Josefine


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